Who Sponsors YouTube Creators in Your Niche (2026)
Last reviewed: Nov 2026Next review: February 2027
Published: November 2026
Last reviewed: November 2, 2026Next review due: Feb 2027
MonetizationNovember 20267 min read
Bottom line up front
Who this is for: Creators pricing a first sponsorship who want to know which brands already pay channels like theirs, before they send a single pitch.
What is here: The five brands that sponsored the most channels in each of five niches (technology, gaming, finance and business, beauty and fashion, health and fitness), from October 2025 to September 2026.
How to read it: These are detected sponsorships, not spend. A brand that appears here has a track record of sponsoring channels in your niche, which is the warmest list you can build.
Which niches carry the most detected sponsorships?
Most sponsorship advice starts with a rate. This page starts one step earlier, with who is already buying. GetSponsored indexes sponsorships it detects in public YouTube video metadata, and its founder supplied us these brand-level cuts for five niches on 31 October 2026. We show them as he sent them, with the window and the counting rule beside every figure.
Niche
Detected sponsorships
Channels tagged
Sponsorships per channel
Brand on the most channels
Share of tagged channels it reached
Technology
29,189
1,936
15.1
ASUS
7.2%
Gaming
41,751
2,613
16.0
War Thunder
6.7%
Finance and business
36,104
1,189
30.4
Bybit
4.0%
Beauty and fashion
13,392
911
14.7
L’Oréal Paris
7.2%
Health and fitness
7,322
602
12.2
Gymshark
2.2%
Sponsorship and channel counts are GetSponsored's, October 2025 to September 2026, product reviews and affiliate links excluded. The last two columns are our own arithmetic on those counts (sponsorships divided by channels; the top brand's channel count divided by channels tagged), so treat them as directional.
The finance gap. Finance and business channels show about 30 detected sponsorships each, roughly double the 12 to 16 in the other four niches. Each tagged finance channel carries about twice as many detected deals as a channel in the other niches. Gaming has the most sponsorships overall, spread across the most channels.
Which brands sponsor technology creators?
ASUS sponsored 140 channels in this niche, the most of any brand, out of 1,936 channels tagged technology. The niche shows 29,189 detected sponsorships in total, which averages 15.1 per tagged channel.
Channels sponsored by each of the top five brands, Technology. Bars are scaled within this niche only, so do not compare bar lengths across niches. 29,189 sponsorships across 1,936 channels, October 2025 to September 2026.
Which brands sponsor gaming creators?
War Thunder sponsored 174 channels in this niche, the most of any brand, out of 2,613 channels tagged gaming. The niche shows 41,751 detected sponsorships in total, which averages 16.0 per tagged channel.
Channels sponsored by each of the top five brands, Gaming. Bars are scaled within this niche only, so do not compare bar lengths across niches. 41,751 sponsorships across 2,613 channels, October 2025 to September 2026.
Which brands sponsor finance and business creators?
Bybit sponsored 48 channels in this niche, the most of any brand, out of 1,189 channels tagged finance and business. The niche shows 36,104 detected sponsorships in total, which averages 30.4 per tagged channel.
Channels sponsored by each of the top five brands, Finance and business. Bars are scaled within this niche only, so do not compare bar lengths across niches. 36,104 sponsorships across 1,189 channels, October 2025 to September 2026.
Which brands sponsor beauty and fashion creators?
L’Oréal Paris sponsored 66 channels in this niche, the most of any brand, out of 911 channels tagged beauty and fashion. The niche shows 13,392 detected sponsorships in total, which averages 14.7 per tagged channel.
Channels sponsored by each of the top five brands, Beauty and fashion. Bars are scaled within this niche only, so do not compare bar lengths across niches. 13,392 sponsorships across 911 channels, October 2025 to September 2026.
Which brands sponsor health and fitness creators?
Gymshark sponsored 13 channels in this niche, the most of any brand, out of 602 channels tagged health and fitness. The niche shows 7,322 detected sponsorships in total, which averages 12.2 per tagged channel.
Channels sponsored by each of the top five brands, Health and fitness. Bars are scaled within this niche only, so do not compare bar lengths across niches. 7,322 sponsorships across 602 channels, October 2025 to September 2026.
How do I use this list to land a first deal?
Start with the brand that sponsors the most channels in your niche. It has a repeat habit of buying creator placements, so a pitch from you is a familiar request, not a new one.
Read two or three of its recent integrations. Note the format (60-second integration, dedicated video, mid-roll) and the offer, so your pitch says which format you would make and why it suits your audience.
Quote from your own views, not from this page. This page shows who buys. It does not show what they pay. Use the rate-card matrix to set a range on your average views and niche CPM.
Disclose every paid integration. Whatever you agree, label it on screen and in the description, as YouTube and the FTC require.
Put the tools to work. Our Best YouTube Tools in 2026 guide covers the media-kit, analytics and outreach tools creators use to run this process.
How was this data counted?
GetSponsored detects sponsorships from public YouTube video metadata. For this page the founder supplied brand-level cuts that are stricter than his public statistics page: product-review videos and affiliate links are left out, so the figures here will not add up to that page's totals. The window is October 2025 to September 2026, and every count is a detected sponsorship, not money spent. Detection runs on public metadata, so it can miss deals that are not disclosed in a way the system reads, and the base counts move slightly as the index refreshes. GetSponsored treats these figures as directional, and so do we.
This is a different cut and a different window from the sponsorship share figures on our YouTube sponsorship rates page (September 2025 to August 2026, all paid sponsorships with a public subscriber count). The two sets are not interchangeable, so do not add or compare them directly. The data is credited editorially: LensPOV has no commercial arrangement with GetSponsored for this page.
Frequently Asked Questions
Which brands sponsor the most technology YouTubers?
From October 2025 to September 2026, ASUS sponsored the most technology channels in GetSponsored's cut at 140, followed by Google at 137, Xiaomi at 123, UGREEN at 113 and OPPO at 96. The niche has 29,189 detected sponsorships across 1,936 channels.
Which brands sponsor gaming YouTubers?
War Thunder sponsored the most gaming channels at 174, then Ubisoft at 145, Opera GX at 99, Raid: Shadow Legends at 91 and PlayStation at 90. Gaming has the most detected sponsorships of the five niches, 41,751 across 2,613 channels.
Which brands sponsor finance and business YouTubers?
Bybit sponsored 48 channels, Shopify 47, Hostinger 45, SBI Securities 39 and Zerodha 38. The niche has 36,104 detected sponsorships across 1,189 channels, about 30 per channel, the highest rate of the five.
Which brands sponsor beauty and fashion YouTubers?
L’Oréal Paris sponsored 66 channels, Maybelline 62, Quince 49, Dove 45 and Charlotte Tilbury 41, across 13,392 detected sponsorships on 911 channels.
Which brands sponsor health and fitness YouTubers?
Gymshark sponsored 13 channels, with LMNT, Myprotein and BetterHelp at 12 each and Factor at 11. The niche is the smallest of the five, with 7,322 detected sponsorships across 602 channels, and the brand counts are close together.
Does this data show what sponsors pay?
No. The counts are detected sponsorships, not spend. To set a price, use average views and niche CPM, as shown in the rate-card matrix on our sponsorship rates page.
The bottom line
Before you price a first sponsorship, find out who already buys in your niche. The brands that sponsor the most channels in technology, gaming, finance and business, beauty and fashion, and health and fitness are listed above, with the window and counting rule beside each figure. Use the list to decide whom to pitch, use your own views and niche CPM to decide what to ask, and disclose every paid integration.
GetSponsored, detected YouTube sponsorships, October 2025 to September 2026, product reviews and affiliate links excluded. Brand-level cuts supplied to us on 31 October 2026 received 2026-10-31; detected sponsorships, not spend, directional.
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