Median YouTube CPM by Niche, 2026
30 niches, 142 named creator income disclosures. A 41.7x gap separates the top from the bottom.
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Median YouTube CPM by niche (USD per 1,000 impressions)
$31.00
Insurance
$29.30
Personal Finance
$24.00
Real Estate
$22.50
Business / Startups
$22.00
Legal
$19.00
SaaS Reviews
$18.00
B2B / Professional
$15.50
Medical / Health
$10.50
Podcasts / Long-form
$9.50
Tech Reviews
$8.50
Photography / Film
$8.50
Education
$8.00
Automotive
$7.20
Beauty
$7.00
Science
$6.40
Fashion
$5.50
Fitness
$5.50
History
$5.00
Food / Cooking
$4.80
Sports
$4.50
Lifestyle / Vlogs
$4.20
Travel
$3.80
True Crime
$3.40
Gaming
$2.90
Comedy
$2.80
Entertainment News
$2.40
Music
$2.20
Politics / News
$2.00
ASMR
$0.70
Kids Content
☆
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