LensPov · Creator Economics

Is that brand deal a lowball?

Paste the sponsorship offer plus your average views and niche. This tool tells you if it is fair, and exactly how much you are leaving on the table.

Most creators undercharge their first deals by 40 to 60 percent. Brands quote low because they can. Know your fair number before you reply.

The offer

How this works

Your fair rate is average views divided by 1,000, times your niche sponsorship CPM, times a format multiplier (a dedicated video is worth more than a short integration or a shout-out). Requested usage rights add about 35 percent and exclusivity about 50 percent. The offer is compared to that fair figure.

Sponsorship CPM is a published range and varies by brand budget; treat the fair figure as a negotiating anchor, not a guarantee. Affiliate commissions can add a tail on top of the flat fee.

Questions people ask

Is this brand deal fair?
Compare the offer to your fair rate (views over 1,000 times niche CPM times format). Well below that is a lowball.
How much should I charge for a sponsorship?
Your fair range from this tool, adjusted for usage rights and exclusivity.
What if they only offer product?
Value the product at retail and compare it to your fair cash rate; product-only is usually a steep discount.
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