LensPov · Creator Economics

Where should this video live?

Enter your video's length, niche, and expected views. This tool routes it to the platform that pays the most, with projected dollars for each.

The same views are worth wildly different money by platform. Posting a long-form-worthy video as a Short can cost you most of its earnings. Route it right.

The video

How this works

Each platform's projected payout is your expected views divided by 1,000, times that platform's published RPM for your niche. YouTube long-form requires 60 seconds or more; TikTok Creator Rewards also requires 60-second-plus videos, so shorter clips route to Shorts and Reels.

This counts direct platform payout only. Sponsorships and affiliates often exceed platform pay, especially on TikTok and Instagram, so a platform that pays little directly can still be worth it for reach. RPM figures are published ranges shown at the median.

Questions people ask

Which platform pays creators the most in 2026?
For the same views, usually YouTube long-form on direct payout. Short content routes differently. This tool decides for your video.
Does YouTube or TikTok pay more?
Per 1,000 views YouTube long-form pays several dollars versus well under two on TikTok. TikTok wins on reach, not direct pay.
Are sponsorships included?
No, direct platform payout only. Sponsorships often exceed it, especially on TikTok and Reels.
Effective hourly wageSponsorship lowball detectorGear payback verdict
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